From verifying data to backing claims with evidence that reflects actual performance, the checklist is a practical guide to strengthening transparency and credibility.
It covers ten focus areas to help you assess current practices and spot gaps that could expose your organisation to greenwashing risk:
Clear reporting boundaries
Verified sustainability claims
Absolute and relative metrics
Alignment with reporting standards
Balanced performance
Claims matched with resources
Validated certifications and awards
Future goals linked to present action
Stakeholder engagement
Documentation and audit trails
Who it is for: chief sustainability officers, sustainability and communications teams, and legal and compliance functions reviewing environmental claims before they are published.
Why it matters
Three reasons to take greenwashing risks seriously
Scrutiny is intensifying
Regulators, NGOs and consumers are quick to call out misleading claims, and the consequences are real. Investigations, fines and reputational damage can all follow when claims don’t hold up.
Greenwashing can undermine real progress
Even well-intentioned sustainability work can lose credibility if disclosures are inconsistent, incomplete or unclear. A single vague or overstated claim can damage trust across the board.
Prevention is easier than crisis control
A few key actions, like verifying data, documenting decisions and setting clear boundaries, can significantly reduce risk. The checklist helps you spot gaps before others do.
Speeki Engage®
Need a reliable ESG management and reporting solution?
The Speeki Engage® platform helps your team manage its ESG and sustainability programmes and reporting in one place, against standards and frameworks such as GRI, CSRD and ESRS, and IFRS S1 and S2.
About Speeki Speeki is an independent assurance and certification company helping clients worldwide turn their ESG and sustainability initiatives into a competitive advantage. From assurance and verification solutions – covering sustainability reports, environmental claims, ESG ratings, carbon and biodiversity – to certification solutions across ISO standards, Speeki helps organisations strengthen consistency, credibility and confidence.
All of this is delivered through Engage®, Speeki’s AI-powered platform.
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