The CSO owns the company's Reputation & PR Positioning in Sustainability

The CSO leads the development and execution of compelling sustainability messaging and ESG communications strategies that authentically represent the organization's impact and ambitions. They craft the company's sustainability narrative through story development, ESG brand positioning, and thought leadership initiatives while proactively managing reputational risks through continuous monitoring and benchmarking. The CSO oversees all external sustainability communications including media engagement, award applications, and campaign development, ensuring consistent messaging across channels. They prepare the organization for potential ESG crises through robust incident response planning while maintaining strategic relationships with NGOs and managing PR agencies specializing in sustainability communications.

To strengthen the company's sustainability voice, the CSO develops comprehensive social media strategies, plans impactful sustainability events, and selects and prepares effective spokespersons. They enhance internal capabilities by providing media training for executives on ESG topics and frequently serving as the public face of the company's sustainability efforts through speaking engagements. The CSO also maintains vigilant issues monitoring systems and develops reputation recovery plans to address any sustainability-related challenges. By aligning all communications with substantive ESG performance, the CSO builds credibility, enhances stakeholder trust, and positions the organization as a sustainability leader in its industry.

Speeki can help provide the following services and solutions:

• Develop the company’s core sustainability narrative (key messages, proof points, storytelling toolkit)
• Conduct an ESG messaging audit to align all communications with actual performance
• Draft award submissions for sustainability recognitions
• Create a thought leadership plan (op-eds, speaking slots, LinkedIn strategy for execs)
• Build a crisis playbook for ESG issues (scenarios, response protocols, holding statements)
• Produce an ESG media training program for spokespeople (mock interviews, Q&A prep)
• Design a social media calendar for sustainability content (platform-specific, data-driven)
• Develop an NGO engagement strategy (partnership tiers, red flags monitoring)
• Stage a sustainability flagship event (report launch, Earth Day activation, investor roadshow)
• Benchmark competitors’ ESG communications (gap analysis, differentiation opportunities)
• Set up real-time issues monitoring (custom alerts for ESG risks/trends)
• Script stakeholder-specific talking points (investors, customers, employees, regulators)
• Film B-roll/library of sustainability proof points (site visits, employee testimonials)
• Optimize ESG report content for digital engagement (interactive PDFs, microsite)
• Conduct pre-emptive reputation stress tests (war-gaming ESG controversies)
• Ghostwrite bylined articles for leadership on sustainability trends
• Produce a “proof of impact” series (case studies, before/after visuals)
• Train internal teams on ESG storytelling (data → narrative workshops)