Speeki Verdant™ is Speeki's certification for organisations that operate a Green Claims Management System conforming to SPK GCMS3000:2026.
Every environmental claim your organisation makes carries legal weight. Can you prove your claims programme is governed by a system that has been independently audited?
Our Solution.
We certify organisations against SPK GCMS3000:2026, Speeki's Green Claims Management System Standard. Speeki Verdant™ certification confirms that your green claims governance programme is structured, documented, and independently audited.
Your trusted solution provider.
Speeki is the provider for green claims management. We provide six unique solutions:
a free standard known as GCMS3000:2026 to manage your green claims management
a free access to our Speeki Engage platform to manage your documentation against GCMS3000:2026
a certification against that standard known as Speeki Verdant (this webpage)
a free standard known as GCMS3001:2026 which is specific to how to make green claims and our entire methodology that goes beyond simple applying ISO standards
a Speeki GreenDesk® solution for the assurance of individual green claims made under that standard (or any standard) purchased on a bundled annual basis (e.g 10 claims per year)
a full technology solution inside Speeki Engage to manage all your Speeki GreenDesk claims and outcomes
Learn more about Speeki Verdant, our certification solutions on GCMS3000:2026 on this page.
If you want to know more about the solution of green desk products.
Six key reasons to achieve Speeki Verdant™ certification
Demonstrate to regulators that your claims programme is independently audited — before they ask.
Provide boards and audit committees with independent assurance on environmental claims.
Protect the organisation when products, supply chains, or markets change — through mandatory material change controls and evidence renewal.
Meet procurement and tender requirements for documented, verified claims governance.
Reduce the risk of enforcement action by building the governance infrastructure regulators expect.
Establish the system infrastructure that makes individual claim assessment under Speeki GreenDesk® faster and more efficient.
We deliver a Certification. Not a System or a tool.
Speeki Verdant has one job: to independently verify that an organisation's green claims management system genuinely satisfies SPK GCMS3000:2026, a global standard for green claims assurance.
It is not software you install, and it is not a service where Speeki performs your claims on your behalf. Your claims preparation and submission are entirely yours, built and operated by you.
Speeki's role for Speeki Verdant is limited to assessing that system against the standard, independently, and confirming whether it holds up. That separation is what makes the certification worth anything.
Speeki is never grading its own work.
Certified, or Not. Nothing In Between.
Speeki Verdant certification is single-outcome: an organisation either satisfies every applicable requirement of SPK GCMS3000:2026, or it does not.
There are no tiers, no percentage scores, no "substantially conformant." A graduated certificate leaves anyone relying on it to work out what the grading actually means. A single-outcome certificate means exactly one thing, consistently, regardless of which organisation holds it or which assessor issued it.
If your organisation is still building toward conformance, that's a legitimate stage to be in — just describe it honestly as self-assessed, not certified. The Speeki Verdant name applies to one thing only: a completed, independently verified certification.
New legislation is now demanding that green claims are assured.
We have seen this happen before in other industries.
As more and more legislation requires green claims regulation across countries, there is surprisingly little guidance or standards on how to manage green claims and what green claims system looks like.
Speeki changed that with SPK GCMS3000:2026 and its Speeki Verdant certification against that Standard.
Like the healthcare, medical and pharma industries, a ‘system’ needs to be built to manage green claims. Without that system and relying on individuals to submit and review clams, there is almost always going to be expensive gaps.
We Test What's Actually There
A Speeki Verdant certification doesn't stop at policy documents. Assessors examine the evidence a real management system produces:
Is your green claims risk appetite a documented decision made deliberately at governing body level — or an assumption nobody actually signed off on?
Does evidence meet the corroboration standard the risk tier demands — or does a high-stakes finding rest on a single, uncorroborated human response?
Is competence demonstrated and verified — or simply assumed because someone has held the role for a while?
Can an override of a finding be traced to a named decision-maker and a documented reason — or did it just quietly disappear?
Is there a system to review a claim — or left to expire, unnoticed, the moment the claim was made?
Certification confirms the answers hold up, module by module, against the full requirements of the standard.
Beginning your certification starts with understanding where your green claims programme stands today
Most organisations making environmental claims have a policy that says claims should be accurate and a process that says someone should review them. Very few have a documented, auditable management system with a claims inventory, evidence files for every active claim, a pre-publication review process, and a renewal programme.
The starting point is a gap assessment. Speeki reviews your existing green claims governance practices against the requirements of SPK GCMS3000:2026. This covers your claims inventory — or the absence of one — your evidence management approach, your pre-publication review procedures, how you handle material changes to products, supply chains, and markets, and how your governing body is involved in claims oversight.
The gap assessment identifies both what is already in place and what needs to be built, and provides a practical implementation roadmap.
Organisations pursue Speeki Verdant™ certification for several reasons: to meet procurement requirements for demonstrated claims governance, to provide board and audit committee assurance on environmental claims, to prepare for regulatory scrutiny, and to build the internal infrastructure before their claims portfolio creates unmanaged exposure.
Most organisations achieve Speeki Verdant™ certification within six to twelve months of beginning implementation, depending on the size and complexity of their claims portfolio and the maturity of existing governance practices.
Effective green claims governance requires more than understanding the standard. Teams need to know how to apply its requirements to their specific claims portfolio.
The people most directly involved in making, approving, and maintaining environmental claims — in marketing, sustainability, legal, procurement, and commercial teams — need to understand what SPK GCMS3000:2026 requires of them, why the requirements exist, and how to apply them to the specific claims they manage.
Speeki offers ISO 14021:2016 and SPK GCMS3000:2026 training programmes designed to build internal capability. Training covers the technical requirements of ISO 14021:2016 across all claim types — recyclable, recycled content, carbon neutral, compostable, renewable, and others — alongside the management system requirements of SPK GCMS3000:2026: claims inventory management, evidence standards, pre-publication review, and material change controls.
Training can be delivered on-site or remotely and is designed for cross-functional teams including legal, sustainability, marketing, and compliance. Participants leave with the practical knowledge to implement and maintain the management system without long-term dependence on external support.
A common mistake in green claims governance is treating it as a checklist exercise rather than as a risk management system.
SPK GCMS3000:2026 requires a risk-based approach. The management system should be calibrated to the organisation's actual claims risk — the types of claims made, the markets where they appear, the complexity of the supply chain, and the regulatory frameworks applicable to each jurisdiction.
A consumer goods company selling into the EU, the UK, and Australia with hundreds of environmental claims across multiple product lines faces different risks from a B2B manufacturer making a single carbon neutral claim on a product sold domestically. Both can certify against GCMS3000, but the depth of implementation will differ appropriately.
The core elements of the management system are defined by SPK GCMS3000:2026 and cannot be excluded regardless of scale: a Green Claims Policy approved at governing body level; a complete claims inventory across all products, channels, and markets; evidence files for every active claim; a pre-publication review process; a material change response procedure; an evidence renewal programme; claim owner assignments; internal audit; and management review with governing body reporting.
Organisations that design their GCMS proportionally to their actual risk profile avoid unnecessary complexity while maintaining the documented, auditable governance that certification requires.
The difference between a successful certification audit and a delayed one is almost always preparation rather than the design of the system.
Organisations may spend months building a Green Claims Management System only to find gaps during the certification audit. This leads to delays, additional remediation work, and loss of momentum.
Speeki's pre-certification services are designed to identify these issues before formal assessment. A structured gap analysis reviews implementation against all GCMS3000 requirements, identifying missing documentation, incomplete procedures, evidence files that do not meet the required standard, and controls that exist on paper but are not operating effectively.
This is followed by a readiness review that mirrors the Stage 1 audit process — examining the documented system against the standard requirement by requirement, testing the evidence files for completeness and quality, and confirming that claim owners understand their responsibilities.
The most common readiness gaps are: claims inventories that are incomplete because no one has systematically counted all channels and markets; evidence files that contain supplier declarations but no independent verification; pre-publication review records that exist for new claims but not for changes to existing claims; and evidence renewal tracking that is manual and inconsistent.
Addressing these gaps before Stage 1 produces significantly better outcomes and avoids the delays associated with finding them during the formal audit.
The final weeks before your Speeki Verdant™ certification audit require careful preparation alongside technical readiness.
All documentation should be centrally organised and readily accessible. Speeki auditors will review the Green Claims Policy, the claims inventory, evidence files for a sample of active claims, pre-publication review records, material change response records, evidence renewal tracking, internal audit reports, and management review records.
Prepare a master index showing where each GCMS3000 requirement is addressed and where supporting evidence is located. This enables Speeki auditors to navigate the system efficiently and demonstrates that the system is coherent, not just a collection of documents.
Interviews should be planned in advance. Participants should include the GCMS owner, selected claim owners, representatives from marketing and legal, and members of senior management responsible for the claims programme. Participants should be able to explain how the system works in practice — how claims are reviewed before publication, how material changes are flagged, how evidence renewal is tracked — not just repeat the policy.
A well-prepared audit demonstrates that the management system is operational, not ceremonial.
Speeki Verdant™ certification follows a structured two-stage audit process typically spanning four to eight weeks from Stage 1 to certificate issuance.
Stage 1 is the document review and typically takes one to two days, depending on the size and complexity of the claims portfolio. Speeki auditors review the documented Green Claims Management System — the policy, the claims inventory, the evidence management approach, the pre-publication review procedures, and the internal audit and management review records — to confirm that the system design meets GCMS3000 requirements and that the organisation is ready for the implementation assessment.
Stage 1 produces a report identifying any gaps that must be addressed before Stage 2. Most organisations require two to four weeks to close Stage 1 findings and confirm readiness.
Stage 2 is the implementation assessment and involves a comprehensive review of how the management system operates in practice. This includes examination of evidence files for sampled claims, interviews with claim owners and GCMS management, testing of the pre-publication review process, and review of material change and evidence renewal records.
Following Stage 2, Speeki completes a technical review and certification decision, typically within two to three weeks of the Stage 2 audit. Where the management system is found to conform to SPK GCMS3000:2026, Speeki awards Speeki Verdant™ certification.
Speeki Verdant™ certification is valid for three years. Surveillance audits are conducted at 12 and 24 months from initial certification.
From beginning the gap assessment to achieving certification, most organisations take six to twelve months.
Speeki Engage® supports the implementation and ongoing management of your Green Claims Management System.
SPK GCMS3000:2026 requires a claims inventory, evidence file management, pre-publication review records, material change tracking, evidence renewal alerts, internal audit records, and management review documentation. Managing these requirements manually — across spreadsheets, shared drives, and disconnected tools — creates exactly the kind of fragmented governance that Speeki Verdant™ certification is designed to prevent.
Speeki Engage® provides a digital framework aligned to the GCMS3000 requirements.
Organisations using Speek Engage® are likely to report significant reductions in administrative effort compared with manual approaches. The platform also supports an always audit-ready posture — certification audits confirm a functioning management system rather than requiring last-minute evidence gathering.
Separately, through the Speeki GreenDesk module within Speeki Engage, the platform supports claims inventory management with status tracking across all active claims, evidence file management with upload, versioning, and expiry tracking, pre-publication review workflow with approval records, evidence renewal alerts at 90, 60, and 30 days before renewal is due, and management dashboards providing GCMS performance visibility for senior leadership.
Speeki Verdant™ certification costs are calculated based on the size and complexity of the claims portfolio and the geographic scope of the management system.
The main cost drivers are the number of active claims in scope, the number of markets where claims appear, the number of product lines and channels covered, and the maturity of the existing governance infrastructure.
A smaller organisation with a focused claims portfolio in a single market will require a shorter audit than a large consumer goods organisation with hundreds of active claims across multiple jurisdictions and channels.
Beyond the certification audit, organisations should budget for implementation: building the claims inventory, establishing evidence files, documenting the pre-publication review process, and training claim owners and management. These one-time implementation costs are typically higher in the first year and substantially lower in subsequent years.
Ongoing costs include annual surveillance audits and a full recertification audit every three years.
Contact Speeki for a quote. We will ask about your claims portfolio size, your markets, and your existing governance infrastructure to provide an accurate estimate.
Note that the cost of the Speeki Verdant certificaton is totally separate to the Speeki GreenClaims solution that is about assurance of each and every green claim built according to your system.
Speeki Verdant™ certifies the management system. Speeki GreenDesk® certifies the claims within it.
Speeki GreenDesk is the service through which individual environmental claims are submitted, assessed against ISO 14021:2016 and applicable regulatory frameworks by Nicole under SPK GCMS3001:2026, reviewed by a Speeki Expert, and issued a GreenDesk Determination Certificate — Green, Amber, or Red — with full written rationale.
An organisation that holds Speeki Verdant™ certification and submits individual claims through GreenDesk has the most complete green claims governance posture: an independently audited management system, and independently assessed certificates for each claim that can be referenced in regulatory submissions, board reporting, procurement responses, and investor communications.
