Your green claims carry legal weight now. Are they ready?
Speeki GreenDesk™ is the independent environmental claims governance and verification service, built on ISO 14021, powered by Nicole® AI, and backed by Speeki’s conformity assessment standing.
Speeki GreenDesk™
Speeki GreenDesk™ provides the governance infrastructure to make every environmental claim defensible before it goes public.
Environmental claims on product packaging, marketing materials, websites, and investor communications have moved from reputational risk to legal liability.
The EU Green Claims Directive, the UK CMA Green Claims Code, the FTC Green Guides, and equivalent frameworks across Australia, Singapore, and Asia-Pacific are creating an environment where an unsubstantiated sustainability claim is not just embarrassing it is a regulatory exposure with real financial and legal consequences.
Five facts that make Speeki GreenDesk™ different
We are a subscription service based on an annual fee and a volume cap that makes management of requests easy to manage
All requests and all enaggements are completed using the Speeki Engage® | ESG & Sustainability Assurance platform which streamlines the process using technology
Speeki has embeded Nicole® AI to help with the assessment. Nicole® is specifically trained on the law, the current practices and your company, its products, its prior claims, and its rules. As part of the on-boarding model, Nicole® is set up to be a true assessor of your company’s claims and background
Speeki is not a sustainability consultancy. GreenDesk™ does not help organisations construct environmental claims. It determines whether claims as submitted meet the standards and regulations that apply and that operational distinction is what makes every determination credible.
A Speeki GreenDesk™ Expert reviews every preliminary determination before it is issued. No determination reaches a client without human review and sign-off. This is not a feature — it is a governance principle.
A five step process, all within the platform.
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Submit Your Claim Upload the exact claim text, the channels and markets where it will appear, the product scope, and all supporting evidence through Speeki Engage.
A unique claim reference is assigned immediately and your claim is logged in your live claims register.
Nicole® — Autonomous
Nicole® Reviews Against Your Profile Nicole GreenDesk Manager trained on ISO 14021, applicable global regulations, and your specific product portfolio, claims history, and evidence systems conducts a structured first-pass assessment.
She identifies evidence gaps, checks every applicable standard clause, and assesses compliance across all relevant regulatory jurisdictions.
Nicole® — Autonomous
Evidence & Completeness Check If anything is missing, Nicole requests specific documents through Engage referenced to the exact standard clause or regulatory requirement they address.
Not a vague request for more information. A precise, itemised request for what is needed and why.
Nicole® — Autonomous
Speeki Expert Reviews & Determines Nicole’s complete preliminary assessment with every finding documented, every piece of evidence evaluated, and a preliminary Red/Amber/Green rating assigned is reviewed by a named, accredited Speeki GreenDesk Expert.
No determination is issued without Expert sign-off.
HIITR — Human In The Loop To Review
Determination Delivered & Register Updated The final determination with full findings, specific recommended actions, and evidence renewal dates is delivered through Engage. Your claims register is updated. The complete audit trail is preserved.
For Green determinations, Nicole monitors the evidence base and alerts you when renewal is due.
HIITR — Expert Sign-Off
Claims can give rise to liability in multiple jurisdictions. You need a governance system.
Nicole® knows your business and the standards.
Nicole® is Speeki’s agentic AI trained on the complete ISO 14021 standard, global green claims regulations, and your specific products, claims history, and evidence systems.
She is not a general-purpose AI. She is a specialist, and she gets more precise the longer she works with your account.
Standards-trained from day one Nicole’s core training covers ISO 14021:2016 and AMD 1:2021, the EU Green Claims Directive, UK CMA Code, FTC Green Guides, ACCC guidance, MAS guidelines, and the full GreenDesk assessment and evidence methodology.
Client-instance knowledge built at onboarding
Nicole is loaded with your product portfolio, supply chain, active claims, evidence systems, applicable markets, and prior assessment history.
She applies this client-specific context on every assessment.
Proactive, not passive Nicole drives the process acknowledging submissions, identifying evidence gaps, requesting specific documents, flagging aging evidence, preparing Expert briefing files, and tracking all open claims without waiting to be prompted.
Human in the loop always
Nicole’s preliminary assessment is detailed, specific, and evidence-referenced.
It is also always preliminary. Every determination is reviewed by a Speeki GreenDesk Expert before it is issued. Nicole prepares the Expert’s review efficiently and completely but the Expert’s sign-off is the determination.
This is HIITR: Human In The Loop To Review. It is not a feature that can be switched off
How much does this cost?
Speeki GreenDesk™ is an annual subscription service based on a three year committment.
Occasional
Up to 10 claim reviews per year; USD 9,500 Annual
Often
Up to 30 claim reviews per year; USD 24,500 Annual
Regular
Up to 75 claim reviews per year; USD 45,000 Annual
