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Beyond greenwashing: Why ESG assurance is more than a rubber stamp

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Beyond greenwashing: Why ESG assurance is more than a rubber stamp

In the age of environmental and social consciousness, companies are rushing to tout their environmental, social and governance (ESG) credentials. But amid the flurry of reports and glossy statements lies a crucial question: Can we trust what they say? This is where ESG assurance steps in, acting as a truth-seeking detective by not just taking companies at their word but subjecting their claims to rigorous scrutiny.

Imagine an ESG report as a beautifully presented story. An auditor's job is to fact-check every plot point, verify every character and uncover hidden chapters. Here's how assurance goes beyond a simple acceptance at Speeki.

Demanding a paper trail

  • Documentation deep dive

Speeki auditors don't settle for slick brochures. They delve into internal policy documents, board minutes, sustainability plans and data records. These papers reveal the mechanisms behind a company's claims, ensuring they're not just empty promises.

  • Data verification

Numbers can paint a pretty picture, but are they accurate? Speeki auditors test the veracity of reported data, digging into the methodology, sampling procedures and external sources to ensure the numbers tell a true story.

Conducting interviews

  • Employee conversations

Talking to the people on the ground reveals more than any report. Speeki auditors hold interviews with employees to understand working conditions, diversity practices and whether management's promises translate into reality.

  • Stakeholder consultations

ESG impact extends beyond company walls. Speeki auditors engage with communities, NGOs and investors to understand their perspectives on the company's social and environmental footprint, revealing potential blind spots and ensuring claims resonate with those most affected.

Investigating beyond the company walls

  • Due diligence deep dive

The story doesn't end at the company gates. Speeki auditors conduct due diligence on suppliers, partners and subsidiaries, ensuring responsible practices are embedded throughout the entire value chain.

  • Public scrutiny

No corner is left unturned. Speeki auditors use public databases, media reports and independent research to cross-check claims and identify potential controversies or inconsistencies between corporate reports and external perceptions.

Testing the executive narrative

  • Management interviews

While reports offer data, the human touch matters. Speeki auditors hold face-to-face interviews with executives to assess their understanding of ESG issues, commitment to sustainability and plans for future progress.

  • Stress testing claims

Simply stating goals isn't enough. Speeki auditors challenge promises by simulating future scenarios and assessing the company's preparedness for environmental risks, social disruptions and potential governance failures.


The goal of ESG assurance is not to find fault but to build trust. By digging deep and holding companies accountable, Speeki auditors shine a light on genuine commitment and identify areas for improvement. This process creates a more transparent ESG landscape where investors can make informed decisions, stakeholders can hold companies accountable, and progress towards a sustainable future can be truly meaningful.

So, the next time you see an ESG report, remember: the real story lies not in the glossy pages but in the rigour of the assurance process. Through meticulous investigation, relentless questioning and a commitment to uncovering the truth, we can build a future where sustainability isn't just a tagline but a tangible reality.

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